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Are you unsure which Website Building Platform to choose for your website?

In today’s digital landscape, choosing the right platform to create your business website is an important step for success. With so many options available, It is essential that you choose the right platform aligning with your business needs, goals, and resources. Popular CMS platforms like WordPress, Shopify, and Wix will cater you with various business needs, helping create a professional online presence with ease. This article will guide you in making an informed decision before choosing the best platform for your business.

Table of Contents

  1. WordPress
  2. Shopify
  3. Wix
  4. Conclusion

Comparison of Popular Platforms  


WordPress is one of the most widely used content management systems (CMS) globally. The platform powers more than 40% of all the websites on the internet — this means one in four websites a person visits is most likely being powered by WordPress. Not only that many users trust WordPress to host their website but it is known for its flexibility and powerful feature set, making the system suitable for various types of websites, ranging from simple blogs to complex e-commerce sites.

WordPress Dashboard

Source: wordpress

WordPress is exceptionally flexible, offering thousands of themes and plugins available for you to freely customize your site. It is great for SEO too, with built-in tools and plugins to help you optimize your site for search engines. The platform has a large user base and extensive online resources, so you will find plenty of support from the community. Additionally, it is highly scalable so it can grow with your website, no matter how big your website gets.


  • Flexibility: Thousands of themes and plugins to choose from for customization.
  • SEO-Friendly: Built-in tools and plugins for optimizing sites for search engines.
  • Scalability: Can grow along with your website, accommodating large and complex sites.


  • Complexity: It can be scary for beginners with all the different features and options the platform offers.
  • Maintenance: Requires regular updates and maintenance for themes, plugins, and the core system.
  • Performance: May require optimization and good hosting for high performance, especially for large sites.

Why GVN Marketing Chooses WordPress?

WordPress is the platform that we, GVN Marketing, use for the majority of our clients’ websites. This platform has many functions to help tailor the websites to suit the customer’s business’ wants and needs, additionally the maintenance for future uses will be a breeze.                                                                                                        


Shopify is a leading e-commerce platform designed specifically for online stores and retail point-of-sale systems. The system offers a comprehensive set of tools to help businesses sell products online.

Shopify Store

Source: Shopify

The platform is incredibly easy to use, offering a user-friendly interface with drag-and-drop function. It comes equipped with built-in e-commerce tools for managing inventory, processing payment, and shipping. The platform also provides round-the-clock customer support and extensive documentation. If security is your concern, no need to worry about how secure the platform is at all. The site’s security is exceptionally reliable, as Shopify has robust measures in place to safeguard your online store.


  • Built-in E-commerce Tools: Includes robust tools for inventory, payments, and shipping, streamlining online store operations.
  • Customizability: Offers customizable themes and apps via the Shopify App Store, allowing businesses to personalize their store’s functionality and appearance.
  • Multi-Channel Selling: Supports sales across social media, marketplaces, and in-person, expanding reach to customers on various platforms.
  • Scalability: Suits businesses of all sizes, from startups to big enterprises, with the ability to grow and adapt as the company grows.


  • Cost: Costs can accumulate with additional apps and transaction fees, potentially becoming expensive for larger or highly customized setups you choose.
  • Customization Limitations: Advanced customization may be challenging for users with little to no coding knowledge because the platform may require knowledge of using Shopify’s Liquid programming language.
  • Dependency on Apps: Adding more functionality to your site often means using third-party apps from Shopify App Store, increasing costs as well as difficulty.

Why GVN Marketing Chooses Shopify?

GVN Marketing recommends Shopify to clients for its reputation as a top e-commerce platform that is user-friendly and highly adjustable without needing extensive coding. This flexibility of the platform allows our clients to quickly adjust to the usage and optimize their e-commerce operations, ensuring they can focus more on growth and customer engagement rather than technical complexities.

Shopify offers powerful tools that make scaling your e-commerce store easier than ever. Whether you’re interested in Shopify POS, Shopify Plus, or their standard e-commerce offerings, GVN Marketing, as an official Shopify Partner, can help you unlock exclusive discounts and special features available only to partners and their clients. Contact us for more details and let us guide you to the perfect solution for your business.


Wix is a popular website builder known for its simplicity and straightforwardness. It offers a wide range of templates and a drag-and-drop editor, making it the ideal platform for small businesses and personal websites.

Wix website

Source: Wix

Wix is highly user-friendly, featuring an intuitive drag-and-drop editor. It offers a wide selection of professionally designed templates and includes hosting, domain, and SSL certificate as part of its all-in-one package. Wix offers extensive customer support which is available whenever you need assistance.


  • User-Friendly Interface: Wix is renowned for its intuitive drag-and-drop editor, making website building easy even for beginners.
  • Templates: Offers a diverse selection of professionally designed templates, catering to various industries and aesthetic preferences.
  • All-in-One Package: Includes hosting, domain registration, and SSL certificate, simplifying the setup process for users.


  • Flexibility Limitations: While easy to use, customization options may not be as extensive compared to more advanced platforms out there, potentially restricting design and functionality.
  • Dependency on Wix: Users are tied to Wix’s ecosystem, this results in flexibility limitation in terms of hosting options and integration with third-party services.

Why GVN Marketing Chooses Wix?

Wix is a top choice for website creation due to its user-friendly drag-and-drop editor, extensive selection of professional templates, and all-in-one package including hosting, domain, and SSL. It’s ideal for small businesses and personal websites looking for simplicity and professional design options, backed by reliable customer support.


Choosing the right platform for your business’s website depends on your specific needs and goals. WordPress offers unparalleled flexibility and customization, making it ideal for a wide range of websites. Shopify is the go-to platform for e-commerce businesses, making online selling easy with robust tools and great support. Wix is perfect for small to medium-sized businesses looking for an easy-to-use website builder with minimal maintenance requirements.

If you need assistance in selecting and optimizing your website platform in the best way possible, consider partnering with a digital marketing agency to ensure your online presence is tailored to your business objectives and market demands.

Ready to elevate your online presence?

At GVN Marketing, we specialize in helping businesses like yours choose and optimize the best website platform to suit your wants and needs. Our team of experts offers comprehensive digital marketing services, from SEO and content creation to social media strategy and more. Contact us today to discuss website development projects and discover how we can help your business thrive online. Contact us to get started!

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