Industry
Ride-hailing Application
Year
2024
Services
Project Detail
GVN Marketing helped TADA Thailand grow through strategic digital marketing by boosting app installs, increasing user engagement, and lowering ad costs with creative, localized content and data-driven campaigns.
Ride-hailing Application
We elevated TADA’s digital presence with a sleek website redesign and strategic campaigns, reinforcing their innovative approach to ride-hailing.
Introducing TADA
TADA is a next-generation ride-hailing platform that’s redefining the way we move around the city. Unlike traditional services, TADA doesn’t charge commission fees to drivers, ensuring they earn more for every ride. This innovative model not only supports drivers’ livelihoods but also promotes a more balanced and ethical transportation ecosystem.
Our Customer Challenges
Despite TADA’s growing popularity, they faced challenges in optimizing their marketing to achieve their goals efficiently. They needed to increase new driver sign-ups while keeping their cost per acquisition within budget.
We Help Deliver Results with our
Strategic Approach
By partnering with GVN Marketing, TADA was able to unlock its full potential through:
Creative Ad Content
Create dynamic, engaging ads using local culture, popular memes and relatable humor to connect with the target audience.
Performance Tracking & Optimization
Optimized campaigns that increased click-through rates and drove higher app installs, resulting in more engagement and conversions.
Mobile & App-Focused Ads
Design mobile ads that are optimized for app installs, using App Install Ads and instant experience formats.
Results & Impact
GVN Marketing’s strategy delivered impressive results, including:
+ 253.78%
App Installs
App installs increased by 253.78%, growing from 3,370 to 11,925 through high-performing campaigns and strong audience targeting.
-71.95%
Cost per app install
Reduced cost per app install by 71.95%, from ฿56.12 to ฿15.74, through efficient ad optimization and improved targeting.
-33.52%
Cost per impressions
Achieved a 33.52% drop in CPM, cutting costs from ฿54.61 to ฿36.30 by refining audience segments and enhancing media buying efficiency.
Contact us for a consultation!
Drive your digital success with our expert marketing strategies.
